This is one of the areas we love the most – tweaking websites to become high performing business machines. We track page views, user flows, button clicks, time on page and a huge amount of other data to build a clear picture of what customers are doing on your website. Who is coming to your website, what are they doing when they get there, why do they buy from you or contact you and why do they leave without buying or contacting you?
When we sit down and analyse these things, we make adjustments to your design, content and layout which in turn change who comes to your site, what they do on there, and if they engage. A website is a marketing tool and like an engine, it needs to be tuned to deliver maximum efficiency.
We use the latest trends in SEO to comply with googles algorithms. We don’t believe in SEO trickery but focus on adding value, and communicating the right messages to attract the right customers searching for the right keywords. As part of this we also drive traffic back to the site via quality social media strategies, establishing your industry partners and via guest posting, PR releases etc.