One of the easiest ways to get more customers and increase your turnover is to simply buy customers from Facebook or Google etc. In simple terms, if it costs on average $20 worth of paid digital advertising for each customer (which is easy to track and measure) and that customer is worth $100 profit to you, then it stands to common sense that you should be paying for advertising. In addition to this, as you start increasing your turnover via advertising, your overheads are shared across more sales and therefore your profitability per sale often actually increases.
If your website is not optimised to convert traffic into sales, our team can analyse where they are dropping off and make continual tweaks and changes until the sales start flowing in. This is one of the benefits of combining our wide range of in-house services.
The easiest way to discover if paid advertising is profitable or right for your business is to talk to one of our advisers or run a small advertising trial to establish a base cost per conversion.