These days, marketing takes many forms. You can reach your audience through your website, search engine marketing, e-newsletters, social media and more.
Press releases, sales letters, and advertorials are three great ways to keep customers up-to-date with your latest news, offers and products. However, while these three forms of marketing are similar, they’re used for different purposes – and it’s important that you use the appropriate medium for your business and message. Here, we’ll outline the difference between these three commonly confused forms of marketing.
Press releases come in the form of articles or statements delivered to members of the news media including magazines, newspapers, radio, and tv. For this reason, they should contain content deemed ‘newsworthy’. If you’re not sure if your content is suitable for a press release or not, take a look at your local news sites and see if you can see any similar stories. If your content doesn’t seem suitable for a newspaper, magazine or media announcement, you should deliver it in the form of an advertorial instead.
If you look through any regular print magazine, you’ll notice a number of advertorials. Designed to appear like an objective or informative news story, they are used to promote a particular product or brand. Advertorials are a form of paid advertisement – but unlike their image-based counterparts, they are a good way to talk in detail about your product, and the benefits it may offer to your audience.
The JVOS team is happy to offer advice on which of these marketing forms would be best suited for you. Or, simply let us know what you have in mind and we’ll put together something clever that will deliver the right message, in the right way. We would love to hear from you.