There’s a lot of information out there about content strategy – in fact, we could probably fill a whole library with it. But since you’re probably short on time, we’ve put together an ‘express’ tutorial! Just answer these four questions and you could already be on your way to a better website.
Question #1: What do you do, and what can you offer?
It’s important for your website and word content to convey a clear idea of what your website or business is about, and what it can offer. This should be immediately clear when the customer/reader lands on the home page – but it should also be communicated throughout the entire website.
Question #2: Who is your customer?
Your website design, functionality, and word content should all be geared towards your audience. So before going ahead with any decisions, first you have to figure out who your customers are. What is their age group? Their interests? Their gender?
Question #3: What action do you want your customers to take?
Every website should be about drawing people in, keeping them there, and getting them to an end point or goal. That ‘end point’ could be something like:
- Getting them to contact you
- Getting them to purchase something
- Getting them to share your content.
Question #4: Why should they act now?
Finally, you should figure out how you can get your customers (from Question #2) to complete your desired action (from Question #3). This is all about telling them
- Why they need your product/service
- Why your product/service is unique
- How they can get it
By answering these four questions you’ll have a good introductory understanding of how to make your website more effective. If you would like to a little help, we would be happy to provide some useful tips and feedback.